Ogun Reduces Churn by 35% with OneSignal’s In-App Messaging System

Founded in 2019, Ogun started out without an in-app messaging system. As providing seamless communication and task reminders are essential elements to their business, the team needed a platform that would not only deliver mobile push notifications and in-app messaging, but also grow with the business as they continued to scale in size.

Instead of draining engineering resources to build their own in-app messaging system, Ogun needed to purchase a reliable platform to help support their growth, ultimately choosing OneSignal for its best-of-breed mobile push and in-app messaging. When conducting market research, Ogun prioritized advanced messaging features that would help better build out their own application, and saw that OneSignal continued to rank top in this category.

When OneSignal released its latest In-App Messaging feature, In-App Messaging Carousel, Ogun jumped at the opportunity to enrich their onboarding experience and build out multiple customized welcome messages. Given the change to proactively address areas where users might fall out of the onboarding flow, Ogun immediately saw an 80% increase in CTR for their onboarding messages as a result of using OneSignal’s Carousel feature.

OneSignal’s IAM Carousel allows developers to easily build up to 10 screens of customized content in a scrollable carousel format -- all with no code required. For Ogun, they were able to set up a seamless onboarding experience with messages to walk users through the product. These multiple carousel screens helped clearly break down the process, allowing users to quickly onboard and start communicating with different sites.

OneSignal paid customers unlock a full suite in-app capabilities, including access to unlimited active In-App Messages, Data Tags, Personalization by Audience Segment, Carousel Messages, and Custom Outcome Tracking.

Seeing that many small to medium sized businesses required a simple tool to communicate specific workflows across different construction sites, Ogun jumped on the opportunity to reproduce a WhatsApp push notification experience with the help of OneSignal.

Just as WhatsApp sends push notifications to inform users about ongoing activity in separate chat rooms, Ogun re-created a similar experience to help professionals manage their workflow communications under a single platform. To streamline this workflow process, Ogun relied heavily on OneSignal’s mobile push notification service so that when users open a push notification reminder, they are taken directly to the chat conversation related to their own specific tasks.

OneSignal’s new release of In-App Messaging Templates provided Ogun with a new idea -- to wow its end-users with a customized, engaging stream of personalized messages. These messages were critical in getting users to become more familiar with the app. By delivering welcome messages, new feature announcements, and promotions, this rendered a massive boost in app retention.